Whole-wheat flour
Made from nutrient-rich bran and wheat germ - both great sources of protein, minerals, B vitamins, fiber, and carbohydrates - whole-wheat flour contains less saturated and unsaturated fat than enriched white flour. Whole-wheat flour also contains an assortment of phytonutrients, beneficial antioxidants that are naturally found in plant foods. Feeding your dog whole grains, such as whole-wheat flour, can help them maintain a hound-healthy cardiovascular system and reduce the risk of cancer and diabetes.

Carrots
Packed with beta-carotene (provitamin A), carrots are the most famous phytonutrient for which substantial evidence exists to suggest strong cancer and heart disease preventive effects. Carrots are rich in vitamins, enzymes, and are a good source of fiber. Carrot also contains 42 health-benefiting molecules, including carotenoids, coumarins, flavonoids, terpenes, phenolic acids, phthalides, and polyacetylenes. Best of all, the natural-sweet taste of carrot is what dogs crave.

• Phytonutrients (or, as we like to say, fido-nutrients): These beneficial non-toxic chemical compounds are naturally found in plant foods (phyto means "plant" in Greek). As powerful antioxidants, they help dogs (and humans) fight against toxins found in everything from foods to pollution to many other free radicals. Go fido-nutrients!
• Vitamin A: Better known as beta-carotine, vitamin A is important for proper vision, healthy skin and coat, mucous membranes, and normal bone and teeth development. That's "A" for awesome!
• Fiber: Long associated with regularity, fiber is also known to reduce the risk of some types of cancer and promote cardiovascular health. In addition, high fiber diets help control blood glucose and reduce the risk of digestive disorders. It's hound-healthy, for sure.
• Minerals: Calcium, phosphorus, potassium, magnesium, iron, zinc, copper, selenium, manganese, iodine, molybdenum, and chromium are essential minerals for the growth of bones, teeth, and soft tissue. They provide critical support to muscle, blood, and nerve cells. Mmm-mm-good minerals!

Wheat germ
Did you know that the "germ" is the most nutritionally dense part of the wheat kernel? It's packed with protein, fiber, polyunsaturated fat, vitamins, and minerals (see below). Plus, it contains very little of the sticky gluten protein to which many dogs (and humans) with wheat allergy react. No need for sniffling or sneezing here.

• Vitamin E: Wheat germ also provides the highest food levels of vitamin E complex, including all three tocopherols, the natural antioxidants that help prevent heart disease, cancer, and aging. Vitamin E also helps protect the muscles, blood, lungs, and eyes; prevent blood clots; and strengthen the immune system. It's E-xcellent stuff.
• B Vitamins: Wheat germ is one of highest foods containing B-complex vitamins, which are good for metabolism & handling stress. It is especially high in B-6 and folic acid, which helps lower stress. B vitamins are needed for energy, digestion, nerves, muscles, skin and coat, organs, growth, repair of tissues, and more. Next to liver, wheat germ has more B-Complex than any other food. Sure, most doggers would take the liver, but B is still lip-smackin', life-livin' good.
• Vitamin A: Better known as beta-carotene, vitamin A is important for proper vision, healthy skin and coat, mucous membranes, and normal bone and teeth development. A+ in our book.
• Octacosanol: Wheat germ is the highest food source containing Octacosanol, a group of long-chain food molecules that benefit the body in many ways, such as:
• Lower blood levels of cholesterol
• Improve energy storage in muscles
• Enhance performance, endurance, and stamina
• Quicken reflexes
• Spark alertness
• Improve oxygen utilization
• Balance metabolism
• Increase ability to handle stress

Carob chips/powder
Carob is a member of the legume (pea) family. It's a healthy alternative to chocolate. You see, unlike chocolate, carob is low in fat and calories. What's more, it's free from the stimulants of caffeine and theobromine, two toxins that can be fatal to some dogs. Rich in protein (80%) and vitamins like A, B1, B2, B3, and D, as well as minerals like calcium, phosphorus, potassium, magnesium, and iron, carob provides as much vitamin B1 as asparagus, the same amount of niacin as lima beans, lentils, or peas, and more vitamin A than eggplant, asparagus, and beets. And who said Rover wouldn't get his vegetables?

• Vitamin A: Better known as beta-carotene, vitamin A is important for proper vision, healthy skin and coat, mucous membranes, and normal bone and teeth development. An a+ for the A.
• B Vitamins: Bs are essential for healthy neuronal functioning, stress management, and healthy mood and mental clarity. Additionally, they participate in production of adrenal hormones and the formation of antibodies and red blood cells to help promote healthy blood, skin and coat, and eyes.
• Vitamin D: Helps build and maintain strong healthy bones and teeth, supports a healthy nervous system, and keeps the heart functioning properly.
• Calcium/Phosphorus: Crucial for the structure and strength of teeth and bones. Calcium is also needed for the normal clotting of blood and for nerve and muscle function. Phosphorus is involved in the storage and transfer of energy in the body.
• Potassium: Necessary for energy metabolism, nerve and muscle function, and the control of the osmotic balance of body fluids
• Magnesium: Beneficial for healthy bones and teeth, for the normal day to day functioning of the heart, muscle, and nervous tissue, and also involved in many enzyme reactions in the body.
• Iron: Present in the blood and muscle, as well as in enzymes involved in cell respiration, iron deficiency can cause weakness, fatigue, and weight loss in your pooch.

Lots and lots of love
This is one ingredient we just couldn't overlook. You see, we love what we do - and we love it when dogs love us back. It's why we hand-mix, roll, cut, bake, and package every treat (and we mean every single one) with one thing in mind - the love of doggers everywhere.

Doctor approved and doggy tested
Although all products from The Chocolate Lab NYC, LLC., are doctor approved and doggy tested, please consult your veterinarian if your dogger has allergies, a sensitive stomach, or any other medical/health issue.